Vexia in the Press: The black market has an acquisition problem, and affiliates are part of the equation

In an opinion article published by EGR Global in September 2026, André Moreira, CEO of Vexia Group, examines a critical challenge facing the regulated iGaming industry: the role of affiliate marketing and player acquisition strategies in sustaining the illegal gambling market.

The article explores how unlicensed operators leverage digital acquisition channels to attract players, often competing with regulated businesses under unequal conditions. Moreira argues that tackling the black market requires more than targeting illegal operators. It demands greater accountability across the entire acquisition ecosystem, stronger industry collaboration, and a more strategic use of technology to protect the integrity and long-term sustainability of regulated iGaming.

Read the full article on EGR Global:

The black market has an acquisition problem, and affiliates are part of the equation

Originally published by EGR Global on September 2, 2026. Written by André Moreira, CEO of Vexia Group.